Monday, 26 September 2011

Just Rosie

Just Rosie is the new spin-off series from Coronation Street, starring none other than the increasingly irritating Rosie Webster, following her dreams of becoming a model. The idea is a good one; draw in younger viewers by giving them a stronger character of their own age to relate to. The spin off series has it's own website, with pictures, videos, a blog etc., all of which help the concept appeal to the younger audience. So far, so good.

Image from website (link above)

The reality, however, is painful. The website is somewhat tacky, and unlikely to appeal to anyone over the age of 14.  Click 'play' and you are greeted with a bizarre mixture of over the top special effects, split scenes and pointless layover animations, as if somebody got trigger happy with the special effects buttons.

Bizarre special effects (screenshot from first episode)


 You can tell that the thought was to recreate the ditzy, pink, self-centred world of this wannabe-model, but it's just too much. The show steps away from the usual Corrie formula as well, with strange time jumps and flashbacks, and perhaps most bizarre of all, the character of Rosie directly addressing the camera. And this was just the first episode, I'm not sure I can bring myself to watch the rest.

Directly addressing the camera doesn't fit the Corrie format (screenshot from first episode)

A further thing that confuses me; why are they releasing several episodes at once? Three episodes have been put on the website this morning, and they have all been widely publicised on Twitter etc. If all were being released at once, why not put them together to make one decent length episode, rather than bitty and disjointed 10 minute pieces?

Conclusion? A good idea, badly realised. I can see what they were going for. Had they stuck to the traditional Corrie style, this show could have been a lot more successful, and appealed to older, more traditional audiences too. A more interesting character would have helped as well; a spin off with Sean Tully? Yes!  Norris Cole? Genius! But Rosie is just flat, flat, flat. I can't help thinking this might damage the career of Helen Flanagan, who plays Rosie. Perhaps this is just me, growing old grumpily. Anyone else agree?

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