GHDs; Misunderstood by men, worshipped by women. And until recently, misunderstood by me, too.
Never having been the most feminine of teenage girls, it was always beyond me why anyone would spend over £100 on a pair of hair straighteners. The hype that surrounds them has always gone over my head, no pun intended. What makes them different from any other pair of straighteners (except the price)? Surely your hair can only get so straight, regardless of whether you spend £30 or £100 on straighteners? Even now, I can sense pampered and primped women everywhere shaking their heads in despair at my ignorance as I write this.
My limited use of straighteners has always been reserved for special occasions and very bad hair days, however I seem to be very accident prone with them (although on reflection, that is a sweeping statement that can be applied to most areas of my life). I've got through several pairs in my teenage years; Babyliss, Remington, Vidal Sassoon- hell, one pair even exploded in my face, mid-straighten. I've still got the scars from that one, but it didn't deter me in my search for controllable hair. I bought another pair, and kept straightening, hoping for some sort of miracle. All these other brands did an OK job-my hair was always straighter when I finished than when I started, but nothing amazing happened. I guess, then, that it was curiosity more than anything that made me bite the bullet and splash the cash on a shiny new pair of GHD gold max stylers.
Even the process of buying them was daunting; Having seen the adverts full of gorgeous goddesses with naturally amazing hair, and even looking at the sort of people I know who already own GHDs, I felt as if I wasn't good enough to own them, that I didn't have a right to, a fear that I may be laughed out of any one of the overpriced salons I could purchase them from. I had looked on the website before, so that I knew exactly which model I wanted and didn't make a fool of myself when asking for them, and tried oh-so-hard not to wince at the price as I handed my credit card over, still feeling the need to prove myself worthy of the 'in-crowd' for whom such purchases are normally reserved.
The whole way home I was dying to know- did the secret of good hair now lie within my grasp, my life long search for the holy grail over, or had I just been conned out of £100 for a distinctly average product?
My conclusion? GHDs are different, they do seem to work better, and they leave your hair feeling softer and shinier than other straighteners I've used, although whether this is a short term effect that will wear off remains to be seen. It may even be psychological , just knowing that I have bought a more expensive and highly coveted product. I don't know what the GHD secret is, but I'm amazed they've kept it under wraps and away from competitors for so long. Worth the extra money? In my case, definitely; my hair has become so long, thick and generally uncontrollable that other straighteners were having little effect. GHDs make it more manageable within minutes and, on days when I'm willing to put the extra time in, presentable, which it hasn't been in a while!
In short, I'm a convert.