As well as the Olympics, London played host to another supposedly big event this summer - the much anticipated (in certain circles) opening of
Candy Kittens.
Conceptualized by Jamie Laing, star of reality TV show
Made in Chelsea, viewers of the show have had the chance to watch the development of the business from conceptualization to the all important auditioning process for the Candy Kittens themselves. Yet it is still not clear what this business IS exactly...and a visit later, it's still hard to tell.
Jamie's original idea seemed to be a sweet shop run by scantily clad models (hey, it's in Chelsea so that makes it classy...right?). However, following Jamie on Twitter and seeing that he was personally making milkshakes and smoothies for customers one weekend suggested that it was more of a cafe than a shop. More on that later.
The first problem was actually finding the place. Situated on the rather glamorous Kings Road (where else?), the website fails to give an address*, however this crystal clear map gives a very precise location on the corner of Flood Street and Kings Road.
If you are planning a visit, DO NOT TRUST THE MAP, MY FRIEND, for it is all lies.
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Taken from Candy Kittens website |
If you follow this map, you will find yourself in front of Anthropologie, a lovely shop, but not a whiff of the promised sugar in sight.
This map, adapted from Google, shows the real position of the store, approx. 400m away from where it should have been.
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Real position.
LIES.
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It is even on the opposite side of the road from where
they said it would be. It's as if they don't want customers. Perhaps making you
work for it is a marketing technique to sift out all the riff-raff so that only
those who are really worthy of it are allowed to experience the, er,
disappointment. Maybe it's a Chelsea thing.
Either way, a disappointment
it was. Having gone for an ice cream whilst we figured out our next plan of
action, googled Candy Kittens and found another blog giving the real address
(336 Kings Rd) we set off on a long walk from our current position outside 58
Kings Rd.
And what a journey it was, not
least because we casually WALKED PAST HUGO AND NATALIE FROM MADE IN CHELSEA. If
you don't watch MIC, you won't care about this. But then again, if you don't
watch MIC, you probably stopped reading a long time ago, because really, this
is just a blog about another posh kid setting up a sweet store with mummy and
daddy's money, more of a hobby than a business, really.
So yes, Hugo and Natalie.
Casually strolling down Kings Rd at 3.30 on a Saturday afternoon. He was on his
phone (I'd really like to think it was Spencer on the other end), casually
announcing that they'd only just got out of bed. This after I'd been up since
4.45am to get to work that day. How the other half live. He was really
tall and she was really small. They went into Habitat. We considered following
them but I've already spent too much of my life following celebrities around
Habitat (Antony Cotton, on the off chance you're reading this, I was one of the
three 14-year old girls who followed you around Habitat in Tunbridge Wells
about 7 years ago. Habitat is no longer there, but my bus ticket which you
signed the back of is still stuck firmly in my autograph book alongside the
likes of, er, Mickey Mouse and Pocahontas.)
So having done some real life
sleb-spotting (I think we played it quite cool), we finally reached Candy
Kittens (at the "wrong end" of Kings Road, apparently), and were
disappointingly underwhelmed.
Walking into a very small
shop, the smoothie/milkshake bar is in front of you. However, half of the
flavours (about 8 in total) were sold out on the day we went. They also
sell cupcakes, but further disappointment came when I overheard one of the
staff telling another customer that they were ordered in from an outside company.
The only other thing upstairs was a small table with largely overpriced Candy
Kittens merchandise- notebooks, Iphone cases etc.
Following the sign downstairs
to "Jamie's bedroom", the walls of the staircase are lined with
photos of Jamie's childhood - school sports team pictures etc. Downstairs,
another small room consisted of a bed (on which sat what I guess was one of the
"kittens" but who actually looked more like a rabbit trapped in
headlights.) On greeting us, we were informed that all of the items of clothing
which were folded in piles a la Abercrombie and Fitch were also available to
view in the wardrobe, so we didn't have to rummage. Rough translation: do not
mess up the clothes! They mainly consisted of £20 t-shirts with Candy Kittens
logos or phrases from the show. I quite liked the "Yea Boi!" one, but
I barely have £20 to my name at the moment, so that was that.
We left, despondent and
disappointed.
So that was it. No
"sweets everywhere (literally covering every surface)" as promised in
Tatler magazine's review of the opening. Further confusion abounds. Candy
Kittens has largely been branded in the media as a "pop-up store"
suggesting that it is open for a limited time only. Some sites state that it
was only meant to be open for 3 weeks from 2nd August, yet it was 1st September
when we visited. There is no mention of temporality on the official website,
only that "The sweets are currently in the production phase at Candy
Kittens HQ and will be with us this summer!"
Furthermore, the official
Kings Road website describes the shop window was "a feast for your eyes, deliciously styled with hanging sweet jars filled
with tasty treats. The shop floor even has a milkshake bar with velvet seating,
decorated with lanterns and lolly-pop shaped trees to create a fun, summer time
garden feel." This was certainly not the case when we went, suggesting
that we had missed the "Candy" part of Candy Kittens entirely,
although I have read elsewhere that it will be reopening for Halloween. Whether
the shop will be closing between now and then is a mystery that nobody seems to
have the answers to.
So overall, a very confusing and disappointing visit. I would be intrigued to go back if the promised sweets materialise, as the idea has the potential to be something quite exciting. As it was, we were forced (yes, forced) to take a trip to the Hummingbird Bakery to cheer ourselves up and get our anticipated sugar fix.
*The website also fails to
give opening hours, unless you look really closely on one of the blog posts, and the phone number they give may be a false one as I
repeatedly got "This call cannot be connected at this time". When I
emailed, the opening hours they gave me were: Mon - Sat: 10-7, Sun: 11 - 5. You're welcome.